Last Updated on January 14, 2025
Gullveig (pronounced “GOOL-vayg”) plays a central role in Norse mythology as a mysterious figure tied to wealth and transformation. Her name means “Gold-drink” or “Thirst for Gold,” underscoring her association with material greed and its consequences. Some texts suggest she is a manifestation of Freyja, the Vanir goddess of fertility and love, though this interpretation remains debated. Gullveig appears in the Poetic Edda, specifically in the Völuspá, where her presence sparks one of the most significant conflicts among the gods. 
Gullveig entered Asgard, the home of the Æsir, and enchanted them with her obsession with gold. The Æsir viewed her behavior as a threat to their values of order and harmony. They attempted to destroy her by burning her three times. Each time, she emerged unscathed, reborn from the flames. Her resilience symbolized the unyielding nature of greed and its pervasive influence. The Æsir’s actions outraged the Vanir, who saw the treatment of Gullveig as unjust, igniting the Æsir-Vanir War.
As a figure, Gullveig remains enigmatic. Her role embodies themes of destruction, rebirth, and transformation. She serves as a mirror reflecting the consequences of unchecked desires and greed. Some interpretations link her to the darker aspects of magic, as her survival through fire resembles ancient Norse seiðr (pronounced “SAY-thr”), a form of sorcery often practiced by women.
Gullveig’s story underscores the fragility of trust and harmony when greed influences decision-making. Her presence in the Völuspá highlights the tension between the Æsir and Vanir, portraying her as a catalyst for change in the divine world. She embodies resilience, transformation, and the consequences of discord, making her a pivotal figure in Norse mythology.
Runes Associated with Gullveig
The Fehu rune (ᚠ), representing wealth and abundance, reflects Gullveig’s connection to gold and material desire. Fehu warns of the potential harm caused by greed.
The Hagalaz rune (ᚺ), symbolizing destruction and transformation, aligns with Gullveig’s fiery trials. Her repeated rebirth mirrors Hagalaz’s themes of chaos leading to renewal.
These Elder Futhark runes embody the duality of Gullveig’s influence, highlighting both the dangers of greed and the inevitability of transformation.
Her Importance to Asatru
To Asatruar, Gullveig represents the need for balance between desire and integrity. Her story warns against allowing greed to erode unity. She also illustrates resilience and transformation, qualities that resonate deeply in the Asatruar spiritual journey. Gullveig reminds practitioners that challenges and conflicts often lead to necessary growth and renewal. Her role as a catalyst in the Æsir-Vanir War reinforces the importance of maintaining harmony amidst opposing forces.
